AI-powered recommendations reduce daily styling time
Personalized styling & virtual try-on increase interaction
Smart recommendations improve confidence in outfit choices
What: Rhubaia is a fashion-tech platform combining a Virtual Closet + AI Try-On + Sustainable Fashion Marketplace, enabling users to digitize wardrobes and receive intelligent outfit recommendations.
Who:
Before → After
Users struggled with choosing outfits daily
Reduced confusion with AI-powered outfit recommendations
Before → After
Outfit selection took several minutes with trial and error
Reduced to under 1 minute with simplified AI flow
Before → After
Low wardrobe utilization and repeated outfits
Improved usage with smart closet insights and suggestions
Before → After
High drop-off during onboarding and styling flow
Reduced drop-off with guided onboarding and personalization
We designed Rhubaia to make outfit decisions effortless and intelligent, eliminating daily styling confusion through AI-powered guidance.
The experience emphasizes:
The goal is to transform fashion into a smart, intuitive, and confidence-boosting experience.
AI suggests outfits based on occasion, weather, and personal style — reducing decision fatigue and saving time.
Outfits adapt dynamically using real-time inputs like weather, location, and time of day for practical styling.
Users can preview outfits on themselves, increasing confidence before wearing or purchasing.
OUTFIT DECISION TIME
Reduced to under 1 minute
Simplified AI-driven flow removes decision overload
USER ERRORS
Reduced by 35%
Clear UI structure and guided recommendations minimize confusion
ONBORDING TIME
Reduced to under 2 minutes
Quick setup with style quiz and minimal inputs
USER SATISFACTION
Significantly improved
Real-time recommendations + try-on increase trust and engagement
AI-powered recommendations reduce outfit confusion and speed up daily styling
Reduced unnecessary purchases through smarter wardrobe utilization
Personalized experiences and AI learning increase long-term engagement
Users can select outfits in under a minute with guided AI flow
High confidence in styling decisions due to try-on and personalization
Built to support multi-region users with localization and personalization
Transparency in design trade-offs — showing how challenges were solved
60% improvement in decision-making
Transforming fashion through AI styling, virtual try-on, and sustainable digital wardrobes.
AI-powered recommendations reduce outfit confusion and speed up daily styling
30% cost optimization
Transforming fashion through AI styling, virtual try-on, and sustainable digital wardrobes.
Reduced unnecessary purchases through smarter wardrobe utilization
2X user retention
Transforming fashion through AI styling, virtual try-on, and sustainable digital wardrobes.
Personalized experiences and AI learning increase long-term engagement
40% faster decision-making
Transforming fashion through AI styling, virtual try-on, and sustainable digital wardrobes.
Users can select outfits in under a minute with guided AI flow
92% user satisfaction
Transforming fashion through AI styling, virtual try-on, and sustainable digital wardrobes.
High confidence in styling decisions due to try-on and personalization
Scalable to global markets
Transforming fashion through AI styling, virtual try-on, and sustainable digital wardrobes.
Built to support multi-region users with localization and personalization
We started by understanding user behavior around outfit selection, wardrobe management,
and styling challenges.
This phase included user research, pain-point identification, and analyzing how users currently
make fashion decisions.
We started by understanding user behavior around outfit selection, wardrobe management,
and styling challenges.
This phase included user research, pain-point identification, and analyzing how users currently
make fashion decisions.
We started by understanding user behavior around outfit selection, wardrobe management,
and styling challenges.
This phase included user research, pain-point identification, and analyzing how users currently
make fashion decisions.
1
UX Design
Users prefer quick, effortless decisions over complex styling processes. Reducing steps and offering clear AI suggestions significantly improves usability and engagement.
1
UX Design
Users prefer quick, effortless decisions over complex styling processes. Reducing steps and offering clear AI suggestions significantly improves usability and engagement.
1
UX Design
Users prefer quick, effortless decisions over complex styling processes. Reducing steps and offering clear AI suggestions significantly improves usability and engagement.
1
UX Design
Users prefer quick, effortless decisions over complex styling processes. Reducing steps and offering clear AI suggestions significantly improves usability and engagement.
1
UX Design
Users prefer quick, effortless decisions over complex styling processes. Reducing steps and offering clear AI suggestions significantly improves usability and engagement.
Fashion decisions are not just about style —
they are about confidence, simplicity, and personalization.
By combining AI with intuitive UX, Rhubaia transforms everyday outfit selection into a seamless and intelligent experience.
From MVPs to enterprise systems
From MVPs to enterprise systems
From MVPs to enterprise systems
